“There Are 2 Types Of Music Promoters,” DJ Sid.
My star judge and local music veteran DJ Sid is always the right person to go to if you need 101 lesson on taking local music forward. From his observation, he has come to the findings that there are only 2 types of music promoters, “the first type only hires the tried n tested, they don’t take any chances with unknown talent! Ba gopela.…”
“And then there is the OP type. The type that believes in their ability to fill up venues due to their artistic/creative way of selling the event to the public,” he said. He gave an example of a promoter who took a completely unknown, new and very talented crew, TMO, and filled up Fairgrounds. A promoter who convinced the then least loved Black Label brand to come on board and turned the label around.
A man who believes in local music and talent concluded by saying, “I have a dream, to see a new promoter in that mold come or the current one grow his balls!” With selfless people like Kast and Monnamogolo, we hope to see our music go back to that time or even surpass that.
