Taylor Swift’s New Single Dominated Streaming Platforms In Its First Week

While Taylor Swift’s somewhat controversial new single “Look What You Made Me Do” initially debuted at No. 77 on the Hot 100 thanks to a powerful showing on radio when it first arrived, now that a full tracking week has gone by, it has raced to No.1 on the HOT 100, giving the singer her fifth leader on what is often considered the most important chart in the U.S.

The divisive cut sold well and was played on radio stations non-stop, but it shined brightest and was played most frequently on streaming platforms, where people couldn’t get enough of the new single, and “Look What You Made Me Do” has the numbers to back it up.

With 84.4 million streams in its first week, Swift’s latest pop offering easily destroys the previous record for the largest streaming week of the year. Latin powerhouse “Despacito,” which just ended a 16 week run at No.1 on the Hot 100, once earned 69.6 million plays across streaming outlets in a single seven-day period earlier in 2017, and that stood as the record this year until Swift arrived.

A whopping 84.4 million plays on streaming platforms (in the U.S. alone, mind you) is not just enough to give Swift the biggest week of the year, but also the most plays in a single tracking frame for a woman of all time. The record for the most streams racked up by a female performer in a week used to belong to Adele, who collected 61.6 million plays of her song “Hello” when it launched back in 2015, but Swift had no issue demolishing that total…though these numbers don’t necessarily suggest that “Look What You Made Me Do” will leave the same legacy as “Hello.”