In September, Facebook CEO Mark Zuckerberg announced the company was working on a “dislike” button to let users show empathy. During a public Q&A, Zuckerberg replied to a question about the much-requested option, saying that the new feature would reflect a more nuanced expressivity than the social network’s famously positive “like”:
“What users really want to express is empathy. Not every moment is a good moment, right? And if you are sharing something that’s sad, like whether it’s something in current events like the refugee crisis that touches you or a family member passed away, then it may not be comfortable to ‘like’ that post,” he answered.
Facebook’s new Reaction feature builds popular emoji options into posts
