Orange invites candidates who wish to be part of a dynamic workforce to apply for the position of B2B marketing executive. Reporting to the Chief Marketing Officer, the incumbent will be tasked with developing and implementing strategic and marketing value proposition to better address corporate customers.
Main Duties:
Define the corporate market segmentation.
Define segmented customer journey and coordinate implementation.
Manage customer surveys and market sizing research for Corporate.
Define the best-of-the-breed offers for Corporate customers according to the market segmentation.
Provide analysis and benchmark of competitors’ activities and market analysis.
Analyse the market for potential of a new corporate offer or service.
Ensure the delivery of validated marketing specifications to support corporate and internet offers to be launched.
Identify and drive initiatives to support delivery of post-paid, ISP and corporate budget targets (customer base, churn, ARPU, AUPU).
Monitor the key performance indicators of corporate offers launched and alert management when offers begin to lose popularity.
Work closely with Finance to ensure pricing of all offers and products is in line with profit margins.
Communicate (to different departments) the launch dates and road-map of the corporate offers to be launched.
Define communication guidelines (ATL and BTL) together with communication team.
Coordinate with consumers road-maps.
Qualifications and experience
Marketing/Business Degree or equivalent
1-2 years in the marketing field, if possible on B2B
Skills
Strong and relevant experience in B2B either in Sales or Marketing.
Computer literate (MS Office).
Leadership.
Excellent interpersonal, oral and written communication skills.
Creative.
Proactive.
Project management and organizational skills.
Enterprise market knowledge.
Interested candidates who meet the minimum requirements can submit their updated CV and certified copies of their academic certificates to, [email protected] before the 11th of November 2016.
The subject window on email should only contain the title of the position being applied for.
