This is definitely ATI’s year. Not only did he drop one of his best projects ever he had just signed a deal with of the biggest companies in the country.
He took to social media to inform his fans that he has been announced as the Brand Ambassador for Botswana Telecommunication Corporation.
“BTC ANNOUNCES ATI AS BRAND AMBASSADOR
Botswana Telecommunication Corporation (BTC) today announced ‘Lekhete Le Le Tona’, Atasaone Molemogi popularly known as A.T.I as their newest brand ambassador. As part of the deal, the ‘Khiring Khorong’ hit maker which is currently a top chatter will be the face of BTC’s new Summer Campaign.
BTC General Manager Marketing, Pilot Yane said ATI’s widespread appeal is key to their relationship. “We are pleased to be welcoming ATI to the BTC family, and our partnership symbolizes our commitment as an organization to developing and supporting the arts in Botswana,” said Yane.
He further highlighted that the relationship was opening the doors for greater collaborations between the artist and the corporation. “The BTC brand is evolving, similarly, the ATI brand is also growing in appeal and audience, so the time is greatly opportune for us to work together.”
For his part, ATI said he was ecstatic to partner with BTC. “This is a monumental moment in my career as an artist. I have come a long way and have worked with my team to associate with large brands such as BTC. It’s time for us as artists to take our rightful place along big brands and leverage our popularity and talents,” stated the energetic Serowe born whose latest Envelope album also has another successful single ‘Poelo Morago’.” Congratulations Lekhete!
ATI has been at the peak of his career after nreleasing his Envelope album back in August.
