Orange Botswana has renewed its partnership with Olympic Athletics Champion Letsile Tebogo, extending his role as the brand ambassador. This extension reinforces a flourishing relationship that has grown since Tebogo turned professional, with both parties collaborating to inspire and empower the nation.
The new deal follows Tebogo’s historic victory at the 2024 Summer Olympics, where he secured Botswana’s first-ever Olympic gold medal in the 200 meters. Orange Botswana initially partnered with the young sprinter three years ago, recognizing his immense potential after he became the first Motswana to win the 100m title at the World Championships in Oregon, USA. He later went on to claim gold in the 100m and silver in the 200m at both the 2021 and 2022 World Athletics U20 Championships.
Speaking on the renewed partnership, Orange Botswana CEO Néné Maïga expressed enthusiasm about continuing the collaboration. “We are not only thrilled to continue working with Letsile because he’s an international champion, but also because he is a beacon of hope and a role model for many generations. His achievements have brought pride and joy to Botswana, putting the country on the global stage.”
Tebogo’s remarkable track record, including being named the 2024 World Athletics Male Athlete of the Year, has further strengthened his relationship with the leading telecommunications company. Orange Botswana has consistently supported the sprinter, aligning with his values of excellence and perseverance.
“Letsile embodies the very spirit of Orange Botswana—a commitment to excellence and breaking boundaries. His success story resonates deeply with our brand, and we look forward to supporting him on his journey,” Maïga added.
Tebogo’s team also expressed their appreciation for Orange Botswana’s unwavering support, acknowledging the company’s role in his career development. The renewed partnership comes as Tebogo continues to shine on the world stage, most recently competing in the Athletics South Africa Grand Prix Series.
“As we look to the future, we are excited to work with Letsile in reaching new heights and inspiring the next generation of Batswana. His journey is one of triumph, and we are proud to be a part of it,” Maïga concluded.
With this extension, Tebogo remains the face of Orange Botswana, representing the company’s dedication to excellence and national pride.
