A retailer has clarified its display of a black and white doll that purported the white doll to be more expensive than the black one. A photo taken at a Shoprite Checkers in Botswana showed two dolls, black and white, priced differently. The photo was circulated on social media, with Shoprite being accused of racism.
The retailer said in a statement it was “regrettable that the incorrect display of the price for a toy in a Botswana store has erupted into a racial storm on social media in South Africa, supposedly implying that a black doll is inferior to a white doll.
“The fact of the matter is that in Shoprite Maun in Botswana the price card of P99,95 for a plush bear was moved to underneath the Cutie Baby black doll displayed next to it. Its cost is P149,95, exactly the same as the white counterpart.”
Shoprite said a picture of the incorrect display was taken and posted with a racial interpretation on Shoprite SA’s Facebook wall.
“Shoprite immediately acknowledged the display error and corrected it. This was recognised by many on social media, but others took the opportunity to turn it into a racial matter and spreading the sentiment of a price tag to colour.”
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